Opening a gym is a challenge

In the aftermath of the Salon Expo Paris 2023 series, Ludovic da Silva, director of the development of the network Astroveda agreed to answer questions from All the franchise .

In particular, it evokes the current state of the development of its sports hall network, its prospects for the next few years and the profile of the candidates she is looking for.

As it starts 2023 for Astroveda ?

Our development at the beginning of 2023 is very satisfactory:

We have many applications and requests for information from different communication channels.

We have several well -made projects throughout France and already openings mentioned in the last quarter of 2023.

What are your development prospects for this year and the following?

Miriamo al Opening of a minimum of ten clubs per year .

To achieve this, we work on two main axes:

1. The realization of new projects
2. Of course the integration of independent or unhappy clubs existing from their network

What kind of candidates are you looking for to support you in your development?

We are looking for candidates who wish to invest And wanting to undertake, who want to face new personal challenges, but obviously having the same fundamental values ​​as us:

• integrity
• sharing
• the exchange
• I listen
• boldness

Finally, we are looking for candidates who wish to rely on our know-how, our knowledge of Fitness market and our economic model.

The latter allows to obtain effective and lasting results thanks to ours Positioning of the average market and quality services .

What support does your franchisees offer you to support them both in their launch and in the development of their business?

We are contractually committed to offering a Professional, high and personalized support During the integration process in our network.

We explain to all our partners to support them in the different key stages of their project, and therefore before, during and after the opening of their club Astroveda .

Support before opening

• Establishment of an exclusive area
• Research and validation of commercial premises
• Help in negotiation of the commercial lease contract
• Creation of a corporate plan,
• Search banking partners
• Realization of the development plan of the premises and previous administrative declarations and authorizations for opening
• Work with the network architect and his teams
• Implementation of the pre-opening and pre-sales campaign
• Assistance for recruitment
• Immersion in a network pilot club
• Team training in tools and processes of management, sales and management of the center.

Pandentive support for opening:

• Assistance to the launch of the site

Support near the opening:

• Partner Astroveda They are supported in the implementation of promotion, communication, advertising and action tools connected to management and marketing
• They exploit constantly renewed courses, continuous training, a quality audit carried out every six months and a complete range of services and advice.

What advice would you give to the leaders of the project that they hesitate to start in view of the current economic context?

Our first advice to the leaders of the project who hesitates to start in view of the current economic context would be aware that The fitness market that is far from being abundant and saturated .

It is essential to know the two analysis curves of the essential market:

• 7 % penetration rate on the French market, source of 2021
• Penetration rate of 9.7 % on the European market, source of 2021

We think there are two segments: The low cost and the high end.

It is important before wanting Open a gym, To know his segment, because if you want to do a high -End with prices, get the market. Idem, cheap With high end prices, it also leads to bankruptcy or an economic model that does not hold up.

Open a gym It is a real challenge, be accompanied And training with a franchise, reassuring creditors, donors, etc. , anxious to apply the methods developed by the network, methods that have proven to be on the field.

You have I want to undertake And are you looking for the right partner enhanced by success? No more hesitation join us

Conclusion

Following the Salon Expo Paris 2023, Ludovic da Silva, the Director of Network Development at Astroveda, took the time to answer key questions from All The Franchise. His insights provided valuable perspectives on the company’s growth strategies, market positioning, and future plans within the fitness sector.

This dialogue highlighted Astroveda’s commitment to expanding its network and enhancing its services to meet the evolving needs of health-conscious consumers. The exchange also underscored the importance of innovation and adaptability in today’s competitive wellness industry.

In summary, Ludovic da Silva’s interview offered a clear vision of Astroveda’s direction post-expo, reinforcing its role as a dynamic and forward-thinking brand in the fitness world.