Choose the right position for a gym

How to choose your position for opening a gym: Astroveda

The opening of a gym is an exciting adventure, but requires careful planning, especially when it comes to choosing the ideal position. A good position can make the difference between the success and failure of your business.

In this article, we provide you with practical advice to help you choose the right position for your gym, integrating advice on specific Astrovedas.

1. Analyze the population basin

To maximize the chances of success of the gym, it is essential to choose a position located in a population pool from at least 30,000 to 60,000 inhabitants. This demographic density guarantees a constant flow of potential members, but it is also important to understand the composition of this population. For example, the age, level of income and the lifestyle of the inhabitants can influence their interest in sports activities.

Study the local market

Before starting to find a place, it is essential to understand the local market. Analyze competition in the region.

Are there already several sports rooms? What kind of services does it offer? Identify the gaps on the market that the gym could fill.

2. Choose a good geographical area

The density of the population in the chosen geographical area is a decisive factor. An area in which the density varies from 3,000 to 15,000 inhabitants per square kilometer is generally in favor of opening a gym. Do you also remember to analyze the surrounding neighborhoods: development or decline? An area in rapid expansion, with future infrastructure projects, can offer an interesting growth potential.

In conjunction

Do not forget to evaluate competition in the region. If there are already many sports rooms, you will have to think about how to distinguish yourself. Analyze their offers, prices and services. Identify the gaps in the market, such as the time bands scarcely served or not the types of courses available, and plan to respond.

3. A good room with 3 important benefits

Ha. Visibility

The visibility of your room is essential to attract members. A position on an axis frequented by about 15,000 vehicles per day is ideal. This guarantees maximum exposure to your room, thus increasing the registration possibilities. In addition to external signs, provide visible promotions, such as launching events or open days, to attract attention.

B. Accessibility

A good position should also be easily accessible. Make sure your room has a large parking lot to host customers. Good accessibility plays a crucial role, especially for those who wish to train after work or during lunch breaks. He also thinks about the proximity of public transport. If your room is accessible by bus or trams, this can expand the customer base.

C. Presence with the main brands

Putting around near big brands can be very useful. These companies attract natural traffic, which can cause potential customers for your gym. By identifying a place near supermarkets, shopping centers or other points of interest, the possibilities of attracting passers -by. Also think of partnerships with these brands for crossed promotions.

4. Target an average surface from 300 to 1,200 m²

The size of the gym is a key factor not to be overlooked. An area between 300 and 1,200 m² will allow you to offer a variety of equipment and services, maintaining a friendly atmosphere. This surface is ideal for welcoming various activities without members feeling narrow. Also provide dedicated spaces for group activities, fitness lessons or even relaxation areas.

5. Space development

The interior design of a fitness space is a crucial element that requires meticulous planning. It is essential to create separate and functional areas for different activities. For example, an area dedicated to free weights allows users to focus on bodybuilding, while a space reserved for cardio machines promotes resistance exercises. In addition, it is important to integrate the rooms for group lessons, in which members can participate in dynamic and motivating group sessions. Do not forget to include recovery spaces, in which users can relax and recharge the batteries after training.

Astroveda recommendations:

In summary, a weighted and harmonious development can transform your fitness space into a place where members feel comfortable, motivated and engaged in their health path.

6. Cost and budget

The cost of the location is a decisive factor. Balances the cost of the position with income potential. An ideal location can cost more, but it can be worth it in terms of number of members.

Astroveda recommendations:

Establish a realistic budget and do not forget to include renewal and development costs in calculations. It also recalls to provide an emergency fund for unexpected events that could survive during the opening phase.

7. Urban evolution

Think of the future evolution of the area. Development projects can influence the flow of potential customers. Discover the infrastructure projects planned in the region, as new paths, shopping centers or residential complexes.

Astroveda recommendations:

He collaborates with local real estate agents to obtain information on future developments that could influence the gym. A seat currently underdeveloped can become a place taken thanks to future projects.

8. Analysis of fitness trends

Fitness trends are quickly evolving. Consumers are increasingly looking for unique and personalized experiences. Discover emerging trends in the fitness sector.

Astroveda recommendations:

It integrates innovative services such as virtual fitness courses, nutritional programs or personal coaching sessions. The addition of these elements can attract a wider and diverse clientele.